Working at Instrument as a digital brand and experience designer with a strong focus towards design systems and visual design. I'm currently working on a team dedicated to Google and Pinterest.
The New York Times
Pacific University: Bachelor of Arts, Cum Laude, Integrated Media, Studio Art
Outstanding Senior in Media Arts
Eva C. Krebs Boxer Spirit Award
Pacific Global Community Award
– Armin Hofmann
My name is Mahala and I am a designer with a strong passion for the arts and culture. I was born and raised in Southern California and eventually migrated north, to the rainy city of Portland, Oregon.
My introduction into the world of design wasn't through graphic design at all, rather it was the critical thinking required in web development. During my sophomore year of college, I took a course called "Intro to Digital Media" where we learned the basics of modern front end development and this introduced me to a new way of thinking. Having come from a fine arts background, it was only natural that my focus would turn more towards digital design and UI/UX. I love the challenge of working in the digital space because its ever-changing. I like to think of it a necessary facet to designing meaningful brand experiences. My passion for holistic design has lead me to explore other avenues of expression such as, photography, film, philosophy, culture, and fashion. All of these continue to shape who I am as a creative and have become skills and knowledge I bring to every aspect of my work.